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Consumer Sales Promotions and Engagement

Diageo used Sproxil Champion to grow its market share by 2.5% in record time.

The Challenge

Brands tend to consistently experiment with consumer sales promotions and rewards that resonate the most with customers. They need a platform to track consumer engagement and execute on consumer loyalty campaigns.

Promotion fraud undermines brand value, and alienates consumers, leading to revenue shortfalls. Brands need a trusted partner to execute their promotions with transparency and reliability. 

The Solution

Sproxil Champion is a flexible point-of-sale consumer rewards solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and redeem gratifying rewards from the brands they desire. By placing unique identifiers on your products that any consumer can engage with, Champion connects you directly to the consumer at the point of purchase in any retail scenario. Leveraging Sproxil’s cloud-based analytics, you can have a real-time connection directly with every consumer that is looking into buying your product. You can improve your marketing budget’s efficiency by offering timely incentives to consumers which leads to a measurable boost in sales.

customer verifying product with sproxil technology

How it works

1

Sproxil provides unique codes for each product unit that is covered with a tamper-evident layer for additional security

2

A consumer at the point of sale scratches or peels off a tamper-evident layer to reveal the unique code

3

To verify if a product is genuine and become eligible for a reward, the consumer sends the unique code to Sproxil using one of several options all accessible by mobile phone.

4

A response is immediately sent to the consumer and logged in Sproxil’s online portal, allowing brands to monitor marketing spend, flag suspicious activity patterns and determine the ROI of their consumer sales promotions in real-time.

Client Testimonial

During the duration of this campaign, Diageo was able to identify through the Sproxil platform, 15,000 influencers in the specific geographic area.

Also, as a result of the consumer sales promotions we ran, the brand saw growth in its market share in one of the target states by 2.5%

Join the world’s most
ambitious brands today!​

Join the world’s most ambitious brands today!​

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