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Consumer promotions are incentives aimed toward a company’s customers. Promotions are used to gain potential customers or keep current customers satisfied. Consumer promotions are geared toward customer needs and wants.

As a brand engagement specialist for emerging markets, Sproxil has exceeded 85 million consumer engagements, providing tens of millions of loyal consumers with automatic protection from counterfeit products.

Ultimately, there is nothing Sproxil can do to prevent people from taking a genuine product off the shelf, scratching & claiming the reward, and then putting it back on the shelf. Sproxil can, however, keep track of the top winners of the loyalty reward and report to the client if a specific phone number has reached a threshold they deem as abuse (such as 10 rewards in one month). From there, Sproxil can block that phone number from the system and even call them to actively ask questions to gain more insight into why the consumer is attempting to scam the system. Additionally, if the client requests, Sproxil can limit the number of rewards to one per day, month, etc. per each phone number.

If consumers only buy the client’s products once per year, this could be an opportunity to encourage them to purchase another product sold by the client. For example, the client can use Sproxil Connect to send an SMS blast out to those consumers who have verified Product X (the product purchased once per year) to make them aware of Product Y and/or give them a discount/coupon for Product Y.

In a market with seemingly endless choices, a great loyalty program helps your brand to stand out by offering better value, higher brand recall, and greater customer satisfaction.

Consumer promotional programs fail primarily due to these factors: impossible reward structure, too complex for customers to understand, lack of proper promotion, and marketing.

Consumer promotion programs can generate significant growth in recurring revenue for your business through higher Average Basket Value (ABV) and repeat sales. Customer loyalty programs also contribute to revenue growth by reducing your overall acquisition costs.

Sproxil consumer promotion works by deploying Sproxil labels on brand products and on purchase consumers scratch the fixed labels on products and text the 13 digit pin to 38353 and get rewarded instantly with airtime or any gift the brand chooses.

You can do both, working in cooperation with or independently of retailers. The freedom to run timely, targeted promotions when you want and when you need to – is a key advantage with Sproxil’s solution. And there are also significant cost savings to be made here.

You can real-time consumer data on how products are purchased, the purchase patterns, consumer’s mobile numbers for remarketing, and with our third-party investigator (TPI), you get the exact location products are purchased.

Through the packaging, you now have a new key touchpoint and marketing channel. Adding a Sproxil code enables you to have a direct, two-way conversation with your consumers. Data and insights let you tailor real-time messages and experiences to each individual consumer, enhancing the impact of your targeting. Whether it is a long-term loyalty program, rewards, contests, new product offerings, surveys, or just any value-added content, it can all be made available directly on the packaging.

ROI can be calculated by the number of consumers who participate in the promotion (engagement rate) and by the amount of product verification that is gotten from the promotion exercise.