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As applications continue to grow, marketers are trying the hardest to acquire new users while continuing to retain the existing users. It sure is difficult enough for brands to engage
How to gain consumer loyalty with technology? Twenty years back, the phrase ‘The world on my fingertips’ applied to the affluent masses: those that traveled the world. However, today, with
Loyalty programs have evolved to a new level of sophistication in 2018 and are expected to get even better in the coming years. Brands now use loyalty programs to