St. Gobain used Sproxil Ally to triple the number of retail influencers mapped over 7 years in just 7 months.

HERE'S HOW WE DID IT!
THE CHALLENGE
A channel map is one of the most important, but least used, elements of an effective profit improvement program. It also provides a decisive competitive differentiation — building big barriers to entry based on customer knowledge, relationships, and trust. In fragmented supply chains with hard-to-reach last mile retail outposts, creating a channel map that stays up to date is nearly impossible.
THE SOLUTION
By placing unique identifiers on your products that the entire channel can engage with, Sproxil Ally exposes your entire channel – from volume wholesaler to remote corner shop. Leveraging Sproxil’s cloud-based analytics, you can have a real-time connection directly with every retail point that carries your product. You can improve your marketing budget’s efficiency by offering timely incentives to trade parterns.
How it works

1

Plan
You put unique codes or products. Sproxil offers mobile-first channels for wholesalers, retailers and influencers to message the code back to Sproxil, tracking your product throughout the supply chain

2

Engagement
Each distributor, wholesaler, retailer or influencer can send back the unique code or a picture of the invoice, and Sproxil’s Artificial Intelligence (AI) service appropriately credits the supply chain partner for the transaction. Partners unlock exciting rewards at milestone tiers

3

Results
Use Sproxil’s online portal to map your complete supply chain, discover new retail points and communicate directly with your trade partners
Testimonials

What Clients say about our products

Diageo

During this campaign, Diageo was able to identify through the Sproxil platform 15,000 influencers in the specific geographic area. As a result of the promotion, Diageo saw growth in its market share in one of the target states by 2.5%.

Diageo
Diageo
Saint Gobain

With Ally, we have been able to reach more contractors, provide new leads and better Saint-Gobain’s contact with contractors.

Saint Gobain
Saint Gobain
Bliss GVS

Sproxil’s service was instrumental in helping us identify stolen products in record time, which certainly boosted our investigative efforts. We give Sproxil much credit for helping us have better oversight on our supply chain.

Bliss GVS
Bliss GVS
Juanco

When Juanco learned that their products were being counterfeited, Sproxil’s mobile phone-based solution helped us quickly protect over 4,000 farmers.

Juanco
Juanco
GlaxoSmithKline

The response from consumers was enthusiastic. Thousands of calls were made to the help desk, some of which helped us identify counterfeit Ampiclox blisters.

GlaxoSmithKline
GlaxoSmithKline
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