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Retailer Loyalty

Lux motivated 23,000 retailers and achieved an unprecedented 60% engagement rate with their international trade channel partners.

The Challenge

Keeping channel members motivated is one of the significant challenges in channel management. Profitability is the key driver to channel member satisfaction, but it is not often the only large factor driving motivation. Skilled channel managers make concerted efforts to measure and monitor channel profitability and channel members’ return on investment (ROI). 

To boost channel efficiency in a competitive marketplace, brand owners provide a variety of financial and non-financial incentives to motivate channel members. However, solutions that rely on data from the finance department are cumbersome and slow, and channel partners can exploit loopholes and inefficiencies.

The Solution

Sproxil has designed Ally, a flexible and secure incentive management program to engage retailers to increase repeat orders and turn retailers into brand advocates. Ally offers you the option to provide instant cash rebates, points accumulation programs and raffles to suit your business needs. Ally includes modules to promote higher channel partner Net Promoter Score (NPS) and brand literacy by including training content and quizzes in the incentive redemption workflow. Ally is a flexible solution that fits all marketing budgets.

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How it works

1

Sproxil works with you and your manufacturing team to put unique codes on products that your retail and trade channels can engage with

2

Retail and trade channel partners use the unique code as proof of product custody to interact with Sproxil and unlock various rewards

3

You enjoy a direct connection with the people who put your products into the hands of consumers, and share in the positive outcomes that you can track on Sproxil’s secure online portal

Client Testimonial

During the period of the campaign, sales revenue experienced an unprecedented spike as retailers began not only to stock but encourage customers to choose Lux products.

Within two months of its launch, 5,000 retailers had signed up for the campaign. By the end, this number was over 23,000, with some individual retailers having engaged as much as 9,000 times. Lux Industries was able to get a response rate of 60% from the retailers – a company first

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ambitious brands today!​

Join the world’s most ambitious brands today!​

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