Lux motivated 23,000 retailers and achieved an unprecedented 60% engagement rate with their international trade channel partners

HERE'S HOW WE DID IT!
THE CHALLENGE
Keeping channel members motivated is one of the significant challenges in channel management. Skilled channel managers make concerted efforts to measure and monitor channel profitability and channel members’ return on investment (ROI). To boost channel efficiency in a competitive marketplace, brand owners provide a variety of financial and non-financial incentives to motivate channel members. However, solutions that rely on data from the finance department are cumbersome and slow, and channel partners can exploit loopholes and inefficiencies.
THE SOLUTION
Sproxil has designed Ally, a flexible and secure incentive management program to engage retailers to increase repeat orders and turn retailers into brand advocates. Ally offers you the option to provide instant cash rebates, points accumulation programs and raffles to suit your business needs. Ally includes modules to promote higher channel partner Net Promoter Score (NPS) and brand literacy by including training content and quizzes in the incentive redemption workflow. Ally is a flexible solution that fits all marketing budgets.
How it works

1

Plan
Sproxil works with you and your manufacturing team to put unique codes on products that your retail and trade channels can engage with

2

Engagement
Retail and trade channel partners use the unique code as proof of product custody to interact with Sproxil and unlock various rewards

3

Results
You enjoy a direct connection with the people who put your products into the hands of consumers, and share in the positive trackable outcomes
Testimonials

What Clients say about our products

Diageo

During this campaign, Diageo was able to identify through the Sproxil platform 15,000 influencers in the specific geographic area. As a result of the promotion, Diageo saw growth in its market share in one of the target states by 2.5%.

Diageo
Diageo
Saint Gobain

With Ally, we have been able to reach more contractors, provide new leads and better Saint-Gobain’s contact with contractors.

Saint Gobain
Saint Gobain
Bliss GVS

Sproxil’s service was instrumental in helping us identify stolen products in record time, which certainly boosted our investigative efforts. We give Sproxil much credit for helping us have better oversight on our supply chain.

Bliss GVS
Bliss GVS
Juanco

When Juanco learned that their products were being counterfeited, Sproxil’s mobile phone-based solution helped us quickly protect over 4,000 farmers.

Juanco
Juanco
GlaxoSmithKline

The response from consumers was enthusiastic. Thousands of calls were made to the help desk, some of which helped us identify counterfeit Ampiclox blisters.

GlaxoSmithKline
GlaxoSmithKline
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