Consumer and Channel Promotions

  • August 22, 2016
  • global.itsupport

How loyalty marketing helps your business?

Loyalty marketing is a term that has come to stay in the business world in recent times. How can you reward your consumers for being loyal to your products? Why

  • August 9, 2016
  • global.itsupport

Three Ways Data can improve Marketing Effectiveness

If you are plugged in, you would have heard by now that data can improve marketing effectiveness. The details may be blurry depending on the environment your business operates in

  • April 26, 2016
  • global.itsupport

How to get products off the shelf

The number one question that companies ask the marketing and sales department is “How to get products off the shelf?” This question translates into how do we improve our sales

  • February 29, 2016
  • global.itsupport

4 Basic Customer Expectations of your Brand

Customer expectations have evolved in more recent years. The more educated your customer is, the more expectations they have of your brand. Companies no longer have the luxury of hiding

  • February 9, 2016
  • global.itsupport

Three Benefits of a Scratch, Text and Win Promotion

Scratch, Text and Win promotions have fast gained popularity in the corporate marketing world. With dwindling sales and bad economic conditions, companies are getting creative in how they increase sales,

  • January 15, 2016
  • global.itsupport

Five Mobile Marketing Tactics

Mobile marketing is here to stay. Whether it’s via SMS or Mobile app marketing, forward thinking companies are employing creative strategies to target their customers. In countries like Nigeria, telecom

  • January 8, 2016
  • global.itsupport

Five Customer Retention Strategies That Work

If you are a serious business in 2016, you have already or are currently plotting and planning creative customer retention strategies to implement this new year. Sitting with top and

  • July 22, 2015
  • global.itsupport

Benefits of a Customer Journey Map

In the world of marketing and product design, there is a shift in focus toward the ideas of “user centered design” (UCD) and “design thinking.” UCD and design thinking take