Differentiate your business with Technology
Every business that wants to stand out from the crowd does so with technology in today’s world.
SMEs dealing with counterfeiting
Counterfeiting is not a topic that is limited to large corporations and multinational organizations even small businesses face the wrath of counterfeiters. This is becoming a rising problem especially in
Niger Delta Development Forum 2016
According to their website, the Niger Delta Development Forum “envisions a Niger Delta where all persons are able to live sustainable livelihoods, generate income and employment, and create economic opportunities
How to boost the end of year sales with Loyalty Program?
The ember months are upon us and these are the months that are notorious for consumer spending. Maybe your sales plateaued in the summer months and you are looking to
E-Commerce Sites and Counterfeiting
The correlation between e-commerce sites and counterfeiting has become more pronounced in more recent times. Big name websites like amazon.com and alibaba.com are constantly looking for creative ways to eliminate
How loyalty marketing helps your business?
Loyalty marketing is a term that has come to stay in the business world in recent times. How can you reward your consumers for being loyal to your products? Why
Three Ways Data can improve Marketing Effectiveness
If you are plugged in, you would have heard by now that data can improve marketing effectiveness. The details may be blurry depending on the environment your business operates in
Five Transformative Mobile Health Care Apps
The world has been significantly dominated by Smartphones and mobile apps. Apple trademarked the ubiquitous catchphrase, “there’s an app for that.” Years after the tagline was introduced, the statement continues to
Counterfeit Auto & Motor Part Sales Booming in Pakistan
Fraud protection company, Sproxil partners with Briter Engineering Company to protect Pakistani consumers from purchasing dangerous counterfeit parts for motorbikes & cars. Boston, MA (23 June 2016) – Sproxil®, a
Branding inspires Counterfeits
It’s a sad reality today that great branding inspires counterfeits in the market. Given this fact, should your marketing department tone down their efforts? We think not! Your company must strategically position the product