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All marketing promotional strategies have one goal: “Drive consumer demand’’. Although some marketers see trade promotion vs. consumer promotion as an “either or” situation, forgetting that trade partners are conduits
Before the heady days of smart phones and online advertising algorithms, reward programs meant a punch card that either found a home within your wallet or the cup holder in
Once known to be the land of medicine and the birthplace of Ayurveda, today, modern India finds its markets adulterated with 20 percent counterfeit drugs. The United States Trade Representative
The Clinton Global Initiative University was launched by U.S. President Bill Clinton in 2007 to amplify the impact next generation leaders on college campuses bring to the world. CGI U’s
How to gain consumer loyalty with technology? Twenty years back, the phrase ‘The world on my fingertips’ applied to the affluent masses: those that traveled the world. However, today, with
Counterfeits are imitations of products made and sold under the brand’s names of products without the company’s permission, intending to deceive or defraud. Counterfeit goods span a wide range of
India has one of the largest consumer markets for alcohol in the world. With easier access to international brands and increased spending capacity- consumption patterns have changed, thus paving the
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are enhanced by computer-generated perceptual information. Augmented reality expands our physical world,
Sproxil Ally™: Trade and channel loyalty solution for distributors and retail points to earn and redeem gratifying rewards for promoting your brands
H.E. Jorge Fonseca President of Cape Verde gets a first-hand experience verifying a drug using Sproxil from our CEO Dr. Ashifi Gogo.