Counterfeit Electronics 2X Genuine Goods
According to a recent study conducted by Associated Chambers of Commerce and Industry of India, the counterfeit market is growing twice as fast as the market for genuine goods. Read
Interface Health Excellence Challenge
We are proud to have been chosen as the winner of the 2015 Interface Health Excellence Challenge (IHX Challenge). The Challenge is like the “Olympics” of digital health innovation. It
Salt Magazine’s Top 100
Congratulations to Ashifi for being honored by Salt Magazine for making the top 100 Most Compassionate Business Leaders. We join Salt in celebrating a movement towards corporates using their considerable
5 Unexpected Counterfeited Products
With fake goods estimated to account for 5-7% of world trade ($600 billion per year), we have all probably run into at least a few counterfeit products at one point
Sproxil Officially Launches Operations in Pakistan
FOR IMMEDIATE RELEASE SPROXIL OFFICIALLY LAUNCHES OPERATIONS IN PAKISTAN Company Welcomes Auto Parts Company Western Exports As The First Client Cambridge, MA (August 4, 2015) – Sproxil®, the leading global
Benefits of a Customer Journey Map
In the world of marketing and product design, there is a shift in focus toward the ideas of “user centered design” (UCD) and “design thinking.” UCD and design thinking take
Consumer and Mobile Rewards
If you have ever watched the show Extreme Couponing, you would truly get a chance to witness some consumers’ appreciation of loyalty programs. While it is debatable how loyal these
Sproxil and mHealth Company Partner to Empower Consumers in Saudi Arabia
Sproxil and mHealth Company Partner to Empower Consumers in Saudi Arabia Award-Winning Technology Will Engage and Protect Consumers through Mobile Devices Cambridge, MA (July 8, 2015) – Sproxil®, a leading
Track and Trace and Product Verification in the Pharmaceutical Industry
In a recent article from the Wall Street Journal’s Logistics Report, Andrew Stevens, a Research Director at Gartner, Inc., urged supply-chain providers to develop and adopt solutions that can combat
Counterfeit Liquor and its Effects
Recently, the BBC reported that over 100 people in India died as a result of ingesting counterfeit liquor. The source of the manufactured counterfeit liquor has yet to be identified,