Consumers are often described as the most indispensable part of the value chain. Little wonder phrases like “the customers are king” and “the customer is always right” often suffice. This is not to underscore the importance of other channels that involve the wholesalers and retailers, nor does it underestimate other factors responsible in the brand creation process, that works towards attracting the right target audience that eventually converts to consumers.
Nevertheless, the consumer journey is an interesting one; it begins from awareness to a level of engagement, and research now shows that it is no longer a linear journey for most consumers, who now move from awareness to purchase. However, the most critical point beyond repeat purchase is consumer retention – making the user or buyer an ardent promoter of the brand; but this doesn’t happen overnight. It takes a proactive and continuous effort on the part of the brand to achieve this, and one of the best ways to attain this feat is through Consumer Loyalty and Sweepstakes Reward Programs.
At Sproxil, we have an excellent way to help brands reward consumer loyalty, and this is through our Sproxil Champion solution. The idea behind a consumer championing the brand, promoting the brand, and staying loyal to the brand is what our ChampionTM solution will help you achieve.
The alcoholic industry exceeded over $1trillion consumers globally in 2018, and this means more competition for wines and spirits brands, which will inadvertently give more consumers the liberty to choose the brand that has the best marketing message required to trigger the necessary behavior.
Every consumer desires to feel important to the brand, which is the objective of consumer rewards programs. With Sproxil Champion, brands in the Wines and Spirits industry will have access to the perfect strategy and implementation procedures to reward their target audience and consumers. There are many different types of customer loyalty programs you can use to increase customer engagement, which is why you need the right partner.
You don’t need a specialist expertise in-house. It’s simple to develop contest ideas with the right partner, run a consumer loyalty contest, and attract audiences while taking care of the sweepstakes administration and content management.
