Consumer Promotions

Diageo used Sproxil Champion to grow its market share by 2.5% in record time.

HERE'S HOW WE DID IT!

THE CHALLENGE

Brands tend to consistently experiment with consumer sales promotions and rewards that resonate the most with customers. They need a platform to track consumer engagement and execute on consumer loyalty campaigns. Promotion fraud undermines brand value, and alienates consumers, leading to revenue shortfalls. Brands need a trusted partner to execute their promotions with transparency and reliability.

THE SOLUTION

By placing unique identifiers on your products that any consumer can engage with, Champion connects you directly to the consumer at the point of purchase in any retail scenario. Leveraging Sproxil’s cloud-based analytics, you can have a real-time connection directly with every consumer that is looking into buying your product. You can improve your marketing budget’s efficiency by offering timely incentives to consumers which leads to a measurable boost in sales.

How it works

1

Plan

Sproxil provides unique codes for each product unit that is covered with a tamper-evident layer for additional security. The brand owner determines the best position to apply them

2

Engagement

A consumer at the point of sale scratches or peels off a tamper-evident layer to reveal the unique code. The layer is durable enough to withstand scratching so the codes do not peel

3

Results

To verify if a product is genuine and become eligible for a reward, the consumer sends the unique code to Sproxil using one of several options all accessible by mobile phone.

4

Results

A response is sent to the consumer and logged in Sproxil’s online portal, allowing brands to monitor marketing spend, flag suspicious activity patterns and determine ROI real-time.