Sproxil® Mobile Product Authentication™ Solution Surpasses 5 Million Usage Mark in Battle Against Counterfeit Products
Usage Rates Accelerate as Consumers and Brand Owners Partner to Combat Product Counterfeiting
Cambridge, MA (August 13, 2013) — Sproxil®, a leading provider of world-class brand protection for emerging markets, announces that its’ Mobile Product Authentication™ (MPA™) solution has processed more than five million verifications to help consumers ensure that the products they are purchasing are genuine. Top10 global pharmaceutical companies, as well as local distributors and manufacturers in emerging markets across Africa and India have used Sproxil’s MPA solution to protect consumers from taking potentially harmful counterfeit and substandard drugs since the company launched in 2009. Compatible with any tangible good, the MPA Solution is also being used with an array of products including in automotive aftermarket parts, health & beauty products, food and beverage, bedding, and textiles & clothing.
“The 5 million mark is an incredible milestone for us and our partners. We’re very proud that we’ve been able to protect so many consumers from the threat of counterfeit products. Even more impressive is how quickly usage is accelerating. It took almost two years to reach the one million milestone, then seven months to double to two million verifications. In April we hit 4 million, and just four months later, we’ve surpassed 5 million.” states Jaime Stern, Sproxil’s Director of Sales. “In these emerging markets, consumers have high levels of access to mobile phones, and they are familiar with ‘scratch & text’ practices. This has allowed for such rapid adoption of the MPA solution. And with no cost to the consumer, we are confident adoption rates will continue to increase as we expand service to new markets.”
Before purchasing a product, consumers scratch a label that reveals a one-time use code. Next, the consumer texts the code to a secure number provided on the product package. As part of Sproxil’s MPA technology, the text message is processed to determine product genuineness. Within seconds, Sproxil notifies the end user, via text, of the result. Alternatively, consumers can call Sproxil’s consumer support desk to get results in their local language.
