Competition or Dominance – Both are true for today’s market space around the world. But it’s always the flourishment of new ideas that drives the customers. With companies strategizing to meet consumer engagement, AI is the new gamechanger for the loyalty industry.
Strictly speaking – AI is tantamount for consumer marketing to add value for every brand that can help you drive sales. The concept of AI has gone far beyond just the concept, with capabilities to deliver campaigns that strike a chord for the consumers.
But first, here are a few stats that prove how AI in marketing is taking off in customer engagement 2021 for companies, sales and marketing, and retailers;
- Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%), according to Adobe’s latest Digital Intelligence Briefing
- Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC
- 21% of sales leaders rely on AI-based applications today, with the majority collaborating with marketing teams sharing these applications. Source: Salesforce Research, State of Sales, 3 rd edition. (58 pp., PDF, free, opt-in)
- 22% of marketers currently are using AI-based applications, with an additional 57% planning to use them in the next two years. Salesforce’s State of Marketing Study, 5th edition
A brief overview
Bacardi is a globally recognized spirit brand known for marking its presence for over 150 years, a milestone only a few companies reach. So, they needed a campaign that connects their audiences or consumers in India.
Sproxil, with its AI capabilities, came up with the plan to promote the burgeoning hip-hop movement, created with the intent to represent the talent of the underground fraternity. Even though the campaign highlighted hip-hop dance culture, our core vitals were to get;
- Maximum consumer registration through the first interaction activity
- Create a loyal customer database by offering rewards
- Promote brand and product awareness
Here’s how they achieved this:
Cornerstones of the campaign we held throughout the journey in designing our campaign;
- Consumer Engagement – We aimed to bring a consumer engagement of 100% than previous years
- Instant Gratification – Give instant reward value/coupons that attracts the consumer to be involved perennially with the brand (Each registrant received Rs. 150 Paytm Voucher)
- Customer Validation & Data – Validated customer base means increased sales and easier connection for future
Getting tailored: by bringing uniqueness for our every customer segments
- An interactive approach helped us get instant customer attention by sensitizing their cognitive senses on their devices or phones
- Sproxil’s Artificial Intelligence (AI) technology-enabled experience helped each user click and upload their selfie, thus enabling them instant gratification
- As deemed, we extended our campaign through multiple channels such as the web, on-premise, and gadgets/devices
Outcome
More than 1 million consumer engagements took place with Breezer Vivid Shuffle’s BVS campaign in India. As a result, the client registered a 52% boost in sales.
The social media followers recorded to be 28.1k and 3k+ likes for each post. With BVS used as hashtags for thousand of pages and hundreds of participants posted their photos.
You can experience the campaign on how Scan – Register – Click – Earn a simple 4-Step Consumer engagement Artificial Intelligence activity helps our client gain sales and reach out to us if you are looking for such an AI-based campaign for your brand.
