“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves”. This quote by the Founder and former CEO of Apple, Steve Jobs, gives a glimpse into the level of thought and intentionality that Apple puts into engaging its customers. This working principle that has seen Apple Inc. become the first-ever trillion-dollar company and the world’s most valuable company today.

The most successful companies have one thing in common, they give people an incredible, unforgettable experience and they achieve this by putting customers at the forefront of their business decision-making while utilizing data insights gotten from marketing campaigns to build stronger relationships and better understand these customers.

Building stronger relationships through direct engagement and loyalty programs can help businesses and brands discover potential bottlenecks that consumers face at the last mile and quickly swing into action to provide probable solutions before customers even begin to experience the need for the problems to be solved.

Sproxil Nigeria, an industry-leading tech-based consumer engagement solution provider, understands that many brands typically leverage Valentine’s season as a means to engage with their customers. With that in mind, the company has taken a proactive step to launch the ­“shoot your shot” campaign – designed to encourage repeat purchases by engaging users through a virtual archery gaming session. The aim is for users to aim, “shoot their shot” and win amazing Valentine gifts for a friend, family member or partner, within a stipulated time frame.

The participant’s score is displayed on the screen and a general leaderboard, showing where their score ranks them at the end of the game. The campaign allows users to boost their score by playing multiple times. The participants with the highest scores will win amazing prizes for their loved ones at the end of the campaign.

With the launch of this campaign, Sproxil is open to tailoring this unique experience for forward-thinking businesses and brands looking to engage existing and potential consumers in a manner that has never been seen before this Valentine’s season.

The possibilities of customizing this campaign are endless as it can be deployed across multiple industries. But don’t take our word for it; click here to experience it yourself.