The business world keeps thriving on indelible inventions, leaving a positive impact on human beings. However, it is saddening to note that counterfeit attacks keep increasing. In 2018, WHO estimated that over a billion lives were lost due to counterfeit product usage. The effects of counterfeiting on brands, businesses, and national economies are enormous.

The good news is that your brand can be shielded from all forms of counterfeit attacks, and the solution of the best fit is Sproxil Defender^TM.

Below are three valid reasons why Sproxil Defender^TM is the best user-friendly mobile technology solution for consumer brands.

Accessibility and Ease of Usage

For over a decade, Sproxil has continued to enhance fast and easy-to-use technological solutions for brands and companies, with Sproxil Defender^TM as one of these technology solutions. The Sproxil Defender^TM approach is simple.

First, manufacturers get unique codes from Sproxil, which then go on the product packages for consumers to validate. Consumers who buy products with the Sproxil mobile authentication solution go ahead to verify those brands through the Sproxil App, Voice Call, Web, SMS, and USSD, using the unique code, and in microseconds, consumers are immediately notified if products are genuine or not. 

Consumer Protection

Consumers greatly determine if a product will continue to exist. From recruiting, ensuring purchase frequency to consumer retention, it is then important to ensure consumers’ safety. Manufacturers have the responsibility to stay proactive in the face of fraudulent activities that may jeopardize customers’ lives, leaving brands liable with other negative feedback in its wake.

While advocating for consumers’ interests, Sproxil partners with manufacturers and exclusive product distributors to curb the incidences of counterfeit products and collaborating with businesses to increase the awareness of fake products and its attendant effect on the health and economic wellbeing of consumers. As more consumers get protected from counterfeits, lifespan and shared prosperity also increase. We are always aware that a protected customer is a happy customer.

Business and Brand Protection

Fake products do not only hurt consumers, but they also damage the brand reputation, induce legal battles, and proceed debilitating loss. Sproxil Defender^TM ensures that brands are safe from the negative economic impact that counterfeits have, usually leading to ruining businesses and damaging brand reputation.

Sproxil Defender^TM ensures that perpetrators of counterfeits, substandards and adulterated products are uncovered and brought to book. With counterfeit products out of the way, companies can now attain their dream reputation of staying profitable and ensuring returns on investments.

The General Manager of J.I. Ejison International reveals on CNN Business that: 

“Counterfeiting was a massive problem for us because sales were slowing down, and we were losing the goodwill of our customers.”

After deploying the Sproxil Defender^TM solution, he says:

“The sales volumes are up again, and people are generally happy with the products.”

The Sproxil Defender^TM solution has helped over 300 brands across five countries in Africa to defeat all kinds of counterfeiting.

The liquor market is our next focus. 

To read more about this, check https://www.cnn.com/2020/08/20/business/sproxil-fake-drinks-spc-intl/index.html.