As applications continue to grow, marketers are trying the hardest to acquire new users while continuing to retain the existing users. It sure is difficult enough for brands to engage and encourage repeated usage, while deriving value from the existing folks- especially with the known fact that, 90 percent of the mobile time is spent on applications. It is no secret that the success of an application primarily depends on whether it has been downloaded or if it continues to thrive on a device. 39 percent of people uninstall because they no longer use the app.

But, while all of this sounds daunting- there is a respite. A good reward program could very well be the backbone for the sustenance of an application. While surprising a user by adding a few points into the cart would sustain him/ her for a while, the real deal lies in constructing a well-designed program that aligns with your brand values.

While this is easier said than done, here are some ways by which you could achieve this to effect.

Step 1: Identify your growth strategy

In the world of applications and engagements, the most repeated approach would be that of reward programs. A reward program’s done right- when the outcome aligns with the brand’s growth strategy.

It is easy to go wrong here when the goal is anything but specific and clear.

1. Learn more about your users
2. Increase revenue or promoting brand awareness.
3. Habitual usage and boosting engagement.
4. Conversion to a loyal user.

Step 2: Convert your growth strategy into attainable goals

1. Learn more about your users– you cannot build something, not knowing how it will be received and whether or not there exist a market. An unrehearsed step in that direction could prove fatal. Get to know your user- harness the power of surveys and personal information.
2. Increase revenue or promoting brand awareness. An action towards this cause is directed to increase sales. In case of a retail setting or promote the brand to improve user ship.
3. Habitual usage and boosting engagement. Using data of usage patterns, brands can now predict the next step a user would take. With the power of accurate prediction, the ball no longer lies in the other court. The pattern of usage is adequate to predict where a reward is to be placed. The next step then is to identify and leverage.
4. Conversion to a loyal user. By methods of rewarding a user, a brand can very well create itself an evangelist. A faithful user would subscribe to a paid service or could invite a new user to your application.

Sproxil effectively uses Growth Strategy with the help of its product ‘Sproxil Ally‘. ‘Sproxil Ally allows brands to map the movement of the product through the supply chain while tracking a trade partner’s performance along the way. Using this technology, a brand can discover retail points, high performing touchpoints, and create for itself a repository of all its trade partners- large and small. With the insight received therein, brands can align its trade partners to their corporate strategy, thus making the communication channel homogeneous.

Step 3: Setting appropriate In-App rewards

A user is more likely to frequent the application when the rewards he/she gets holds value to them.

1. Application currency. Points, vouchers, etc.
2. Exclusivity. Opening up levels to premium users, bonus for performing a privileged action, exclusive access for inner circle members, additional rewards, etc. are some of the steps that can be taken in this direction. Exclusivity is highly engaging.

With the use of Sproxil Ally , a brand can gratify its trade partners in value of points, which are redeemed for rewards- enlisted as a part of the application catalog.

While devising rewards of this nature, it is crucial to establish that the value of an action is rewarding enough. A lengthy survey is rewarded with a fitting bonus; the opposite outcome could leave a user displeased. It is also necessary to check the rewarding system to ensure that rewards earned do not cannibalize the application- i.e., limiting the number of attempts at unlocking a reward or restricting access to exclusive content that would otherwise need a paid subscription.

If you still have questions or want to place your next reward programs in safe hands? Look no further. Contact Sproxil today.