Loyalty programs have been running since the beginning of retail. Over the period, customers have developed a better understanding of how brands use their information. Research shows that consumers are happy that companies use their shopping behaviors and preferences in exchange for rewards or benefits. In this day and age, it is not just the discounts, rewards, freebies, and other promotional charms that hold customers back. While rewards programs are impetus boosters, reward programs do not clearly paint a precise picture of whom to or who can be targeted. Loyalty programs, on the other hand, tracks consumer behavior, thus revealing the relationship between a brand and its consumer.
The retail setting now more than ever understands the value of earning a customer’s loyalty. Brands are willing to touch base with budgets to reap benefits. We have seen brands engage consumers at touchpoints through key influence drivers- retailers, executives, doctors, pharmacists, carpenters, etc. It sure is a genius move. It now becomes the brand’s responsibility to ensure the sweet tooth is fed. And by that, we mean gratification of your influencers.
Everyone’s taking data, and you should too. Here is why?
Remember, no brand that ran a loyalty program hand nothing to gain. A loyalty reward program lends its company a vast array of consumer data and analytics. A goal-driven loyalty program can thus, unlock the critical actionable behavior of your consumers and predict what move to make next.
Acquiring New Consumers
Trade partner advocates – build awareness of your brand, and that way, add new consumers to your base. Sproxil Ally will enable you to see where your partners or consumers are most likely to engage with your brand. Using this data, you may choose to device personalized actions, rewards, or gratifications to have the user engaged.
Adding Content To Your Trade Partners
Get to know your trade partners and grow a relationship with them over time. Leverage the history of data derived from Sproxil Ally to understand purchase history, tool’s usage pattern and converting it to a more personalized action can have a positive impact on ROI.
Transparency through the Supply Chain
Due to an increase in competition and challenges, most brands find keeping up with supply chain nuances difficult. Tracking the movement of a product brings more visibility to the supply chain. A brand can now see the number of hands a product has to go through before reaching its consumer. A good loyalty program brings more transparency to the system. The data, thus, can be used to predict demand and optimize the supply chain.
Tracking Sales
The demand patterns of consumers can be learned by tracking the sales data derived from Sproxil Ally. The data acquired by the use of Sproxil Ally would ensure better forecasting and planning in an attempt to increases sales.
Valued Feedback
The feedback collected can shape your Loyalty program to what you’re trade partners, and customers need, rather than giving them what you want. Valued feedback is just the fuel you need to keep running a successful loyalty program.
To learn more about what Sproxil Ally can do for your business, contact Sproxil today.
