How to gain consumer loyalty with technology?

Twenty years back, the phrase ‘The world on my fingertips’ applied to the affluent masses: those that traveled the world. However, today, with the advent of a smartphone, the same phrase dawns an entirely different meaning. The world of smartphones needs no introduction; we all own one and know more than just the basics. From transferring funds to purchasing a lamp from the overseas-the world is closer than it has ever been.
Realizing, that the power of access is now in the hands of consumers, brands are leveraging technology from the advent of the 2000s. With the smartphone penetration to hit 627 million by the end of 2019 stated in one of the articles published in Economics Times, the competition is more fierce, making the consumer spoilt for choice. This setting makes it even more difficult for brands to hold on to their loyal folks, especially when luring customers is just a click away. We at Sproxil want to make sure you are abreast of the latest and effective technologies that exist to retain your customers.
In-App Rewards
Smartphones have become the driving force for app technology. The onset of applications took the world by storm, and since then, we have come a long way. From being leisure mediums to business tools, evolution had galloped leaps and bounds. With experience pegged on the ease of use, quick and efficient problem solving and instant rewards- brands are leveraging this technology to reach a broader audience. Acquiring a new customer could indeed cost five times and more; while a 5% increase into your loyal clan could spike profits by 60-70%.
Offering In-app rewards increase the engagement rate and allow brands to connect with their audiences at the prime of app usage. According to an article by the Retail Dive, Application users redeeming In-App reward programs complete more than 57% more application actions as opposed to other application users.
Artificial Intelligence
Imagine if you wrote something with a magic pencil and you saw it reach fulfillment.  Gone are the days when brands would expect customers to commit to them without making a special effort. Tides have changed, and consumers want rewards in return for availing a service. Artificial intelligence is the interpreter between what a customer wants and what brands are doing.
Brands are now able to predict the wants and needs of consumers, thus making the experience of association more enjoyable.
Mobile Authentication Service (MAS)
Consumers love being surprised! When exposing consumers to scratch labels, there is an innate urge to reveal what lies behind the scratch panel. Scratch cards are easy to implement and can create excitement. While considering enhancing experience, it becomes imperative in offering instant gratification. Customers are made to feel valued and keep coming back for more.
Scratch card marketing encourages involvement and is useful in boosting sales. The use of this approach can add a new dimension to the brand but also translates engagement to sales.
Sproxil’s cutting edge technology assists brands in devising effective loyalty programs. Sproxil boasts of its presence in varied sectors and has enabled brands with superior technology for seamless campaign execution. Know more about our consumer engagement solutions.