Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are enhanced by computer-generated perceptual information. Augmented reality expands our physical world, adding layers of digital information onto it which help us in our everyday lives. Starting with the pharmaceutical industry, Sproxil has created its AR technology named Sproxil MagicView which allows consumers to scan drugs and get detailed information about them from the convenience of their mobile phones.

With Sproxil MagicView, pharmacists can easily show consumers how to access drug dosage, side effect and precaution information, helping patients have a successful journey back to wellness. With the Sproxil MagicView application, consumers are able to scan their drugs from any location with their mobile phones to get accurate information and make better decisions.

Sproxil MagicView is designed to work in both high and low literacy environments. By using interactive videos and AR, consumers can access critical information in a convenient language on a cell phone they already know how to use.