Sproxil announces Ally, a new trade and channel loyalty offering that comes with built-in fraud protection. Sproxil Ally builds on our success with Defender and Champion, and expands our clients’ ability to engage directly with their entire supply chain.

“We’ve been providing loyalty solutions to our corporate clients for a few years now,” said CEO Dr. Gogo. “Recently, we’re seeing notable growth in the depth of client requests specifically for trade and channel loyalty solutions. By bringing all our non-consumer loyally work under one banner, Sproxil is better positioned to clearly communicate the transformative value we deliver to clients and their supply chain partners who are interested in Ally,” he added.

Since 2009, Sproxil has been connecting consumers directly to brands to verify products and avoid the harmful effects from counterfeit products. As millions of consumers experienced Sproxil’s Defender service, we expanded our solutions to further drive engagement with on-pack promotions that reward consumers for trying new brands and growing their interest in brands they already know. With the increased interest in expanding our impact up the supply chain, we’re launching Sproxil Ally to enable brands securely reward their distributors, wholesalers and retailers who actively stock to genuine products and pledge to use their trade channels solely for authentic products.