In May this year, we celebrated a 75 million consumer verification milestone – the highest in the industry and we are proud to announce that we mark yet another noteworthy milestone as consumer verifications have exceeded 80 million in just a short period. This implies that an increasing number of consumers are actively using the MAS solution to verify that they are indeed purchasing genuine products.
We are proud of the enormous progress that we have made with our technology, and we remain committed to our goal in ensuring that consumers have access to quality and genuine medicines, foods, and other products. Technology is one of the most powerful weapons in the fight against fake drugs and other products, as reported by Healthcare Global Magazine; and with Sproxil’s mobile technology, consumers have become empowered with the right tool for protecting themselves against this life threatening scourge.
The Business Value
Leveraging Sproxil’s technology, businesses can avoid revenue losses and declining brand reputation that may occur if their products are being counterfeited. Sproxil’s technology also offers enormous marketing benefits as data available on our portal can be explored for smarter and more effective decision making. With over 80 million consumer interactions, businesses have the opportunity to engage, educate and inform their consumers about their brand and products as well as reward them for their loyalty.
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About Sproxil
Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com.