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FOR IMMEDIATE RELEASE

SPROXIL, INC. RECOGNIZED IN THE MOBILE INFRASTRUCTURE CATEGORY AND WITH “PROMISE” AT THE 2010 MITX TECHNOLOGY AWARDS

Seventh Annual Awards Celebrates New England’s Most Inventive Technology Advancements

Cambridge, MA, June 3, 2010 — Sproxil, Inc. has been selected as a winner in the 7^th Annual MITX Technology Awards in the Mobile Infrastructure category, in addition to receiving one of three PricewaterhouseCoopers (PwC) Promise Awards. The program kicked off New England Innovation Month by lauding local development and implementation of technologies in the digital industry. Winners were announced in eleven categories, in addition to several “Best of” awards and PwC Promise Awards, at the ceremony attended by more than 350 industry professionals held on June 2^nd at the Marriott Copley Plaza in Boston.

Simple, easy to use and with no consumer capital investment, Sproxil, a privately-held company, offers an anti-counterfeiting service for cash-based societies, one that can be used anywhere mobile phones exist. Its Mobile Product Authentication™ (MPA) solution enables consumers to text message an item-unique code for a rapid response that confirms a brand’s genuineness and legitimacy.

“Often, people are focused on solutions that impact our own daily lives here in New England. Winning these prestigious awards for an international application will assist in our efforts to raise awareness for the importance of using technology to help save lives in developing nations,” said Ashifi Gogo, CEO of Sproxil. “As a young organization, we’re ecstatic to receive this recognition from our peers and we congratulate the other finalists for their equally impressive technologies and solutions.”

“The Finalists and Winners of the MITX Technology Awards are some of the most dynamic, creative thinking companies in the digital space, introducing solutions and advancements that embody what the Mass Tech Hub stands for – a hub of technology excellence, innovation and collaboration,” said Kiki Mills, president of MITX. “MITX advocates for their recognition and growth, as they are a vital contributor to the region’s economy and clout in the technology industry.”

The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, Compete, DLA Piper, LEWIS PR, Onward Search, and PricewaterhouseCoopers. Creative and Supporting partners also included: Command Identity and Brand Design, Corey Mechanic, Height&Hands, massAV, and VentureFizz.

For the complete list of winners and other information please visit the MITX Awards Web site.

About Sproxil

Sproxil, Inc., a privately backed organization, provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Simple, easy to use and with no consumer capital investment, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies. Delivering automatic protection, simple labels and robust back-end analytics with its Mobile Product Authentication^TM (MPA) solution, Sproxil enables consumers to text message an item-unique code for a rapid response that confirms a brand’s genuineness. Our solution also helps companies connect directly to their consumers through customized text message responses – such as disease management tips – and ads that specifically target those demographics with known buying behaviors. Learn more at sproxil.com

About MITX
Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.