In its most recent market forecast report, Pyramid Research discusses the rise in the innovative use of enterprise-strength technologies in emerging markets. Pyramid’s Tim Kridel writes that Sproxil’s MPA technology is an example of an innovative product providing a solution to a pressing market need – consumers’ desire to obtain purchase decision support at pharmacies in cash-based societies.The report “Enterprise Services in Emerging Markets: A Survey of Innovation and Opportunities” is available for purchase through Pyramid Research’s website. Alternatively, you can watch a preview presentation about the report.