Legitimate manufacturers can now avoid brand-degrading lawsuits and costly media campaigns, while reclaiming critical market share and profitability lost to counterfeiters.
Customizable authentication responses will enable manufacturers to administer product recalls quickly and cheaply - a challenging and profit sapping activity in developing nations to date.
The ability to provide manufacturers with market intelligence and the means to incentivize consumers individually, in real time, and at the point of purchase is being hailed by cost-conscious marketers as the "holy grail".
With the growing phenomenon of mobile banking, manufacturers have a unique opportunity to advertise directly to a consumer right at the pharmacy, where they can promptly proceed to make a purchase.
New! NAFDAC Pilot Results.
See how our Mobile Product AuthenticationTM technology can boost regulatory efficiency, protect consumers from fakes and enhance your product's brand loyalty. Click here
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