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Sproxil is a privately-backed social enterprise with a pretty neat solution to minimize the presence of counterfeits in emerging markets, while connecting legitimate companies directly to their consumers in a very scalable way. We do this with some remarkably simple scratch-off tags and robust back-end analytics, all nicely tied up with rock-hardened, proven technologies in developing nations.

We won't trick you into thinking that there's one "silver bullet" technology to stop counterfeit trade. It's a complicated problem that requires multiple layers of interventions; both socio-economic remedies and technology-based solutions.

Whereas our solution caters for track and trace across the entire supply chain, there is still a need for chemical tests at ports and borders, frequent factory quality control inspections and post-market surveillance to detect sub-standard drugs due to mishandling.

These chemical tests are typically costly and it's hard to get such testing centers to all corners of large developing nations. However, consumers are everywhere, and they are a vigilant force that could be leveraged effectively (with the right tools) in the fight against counterfeits. With the explosive growth in mobile phone access in the developing world, it makes a lot of sense to use a participatory, "grass roots" technology that is prevalent in such resource-challenged environments.

This is why our work is important in developing nations. Our Mobile Product Authentication^TM (MPA) architecture provides "crowd-sourced pharmacovigilance" to legitimate manufacturers and distributors for pennies per item. Companies on our platform also get the chance to connect directly to their consumers in an electronic and scalable way never seen before in cash-based societies. Trust us, your market research team will love it.

We believe we've got the most comprehensive solution for protecting high value/high risk products in emerging markets from counterfeiters. Drop us a line, and we'll gladly tell you more about how MPA could help you.